Journal of Advanced Marketing (JAM)

About JAM

The Journal of Advanced Marketing (JAM) is a peer-reviewed, open-access academic journal dedicated to the evolving intersections of marketing, artificial intelligence, consumer behaviour, and the digital economy. We publish empirical and conceptual research that drives marketing theory and practice forward in the age of automation and data-driven decision-making.

Our Focus

• AI-augmented marketing and recommendation systems
• Consumer behaviour and decision-making models
• Personalisation and digital nudging
• Marketing analytics and predictive intelligence
• Trust, privacy, and ethics in digital marketing
• Brand management and marketing communications
• Retail marketing and omnichannel strategies
• Social media marketing and influencer dynamics
• Customer experience and service marketing
• Strategic marketing and competitive positioning
• Pricing, segmentation, and value creation
• Marketing in emerging economies and global contexts

Why Publish with JAM?

• Fully open-access and free to publish
• Peer-reviewed with academic rigour
• Rapid publication timelines
• Interdisciplinary and practitioner-relevant

Call for Papers

We welcome original manuscripts on cutting-edge topics in marketing and digital transformation. Submissions for the inaugural issue are open. Visit our submission portal soon or contact editor@journalofadvancedmarketing.com.

Stay Connected

Sign up for updates, upcoming issues, webinars, and author spotlights. JAM is proudly hosted by DR.com.sg.